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2022-11-17 https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1668729377106-ZT164U3WFMDZ9R5P24IK/1_Sd5EsjFuDMooIaGYZOUc_g.png writing samples - 5 ways to think about mental health in design At this point in time, if your product doesn’t take mental health into consideration, your product isn’t considering people. We all know how stressful life has been recently. But what may need more emphasis in the design world is that aside from poor design causing frustration for customers, ambiguity can also trigger and compound anxiety. Product designers frequently balance multiple considerations about customers while creating new experiences, but what’s not often talked about is the impact our work can have on people’s different mental states… https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1668729377106-ZT164U3WFMDZ9R5P24IK/1_Sd5EsjFuDMooIaGYZOUc_g.png writing samples - 5 ways to think about mental health in design At this point in time, if your product doesn’t take mental health into consideration, your product isn’t considering people. We all know how stressful life has been recently. But what may need more emphasis in the design world is that aside from poor design causing frustration for customers, ambiguity can also trigger and compound anxiety. Product designers frequently balance multiple considerations about customers while creating new experiences, but what’s not often talked about is the impact our work can have on people’s different mental states… https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1513227579776-KDIK4IBLKPTQTI0X67XK/static1.squarespace-2.jpg writing samples - The craft of cashmere: Banana Republic partners with Scotland’s famed Todd & Duncan mill Deceptively green at a glance, the rolling hills that envelop the heart of Scotland are a mix of highs and lows — the grasses a blend of greens, golds, browns, oranges dotted with purple wildflowers and white sheep. The clouds also add to this effect — a dramatic blend of whites, grays, browns constantly mixing together to diffuse light and rain over the autumn landscape, parting every so often to reveal the sun. This rustic blend of natural colors is reflected at famed Scottish cashmere mill Todd & Duncan, where pigment specialists take inspiration from Scotland’s countryside to give new life and color to the finest quality cashmere fiber — painstakingly cared for and crafted into the world’s most luxurious, sought-after cashmere yarn... https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1513225915320-K7F09T417Q0USUJI02SM/IN_Michael_swatch_room_2.jpg writing samples - BR’s Michael Castellano dreams in prints and patterns Take a look around you: Is there a wall nearby with an interesting texture? Are the tiles beneath your feet in a particularly colorful mood? Michael Castellano could make a print out of that. In fact, he wants to! The Banana Republic designer for men’s prints is inspired by anything and everything around him. Walking through his New York subway station, he’ll stop to ponder how his BR team could decompose the tiles on the wall to create an original geometric pattern. When hiking, he’ll venture off trail to snap photos of tree bark... https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1474302644346-JZKON0S0HVMDW61V655M/072016_sketch_to_store_dress_gif.gif writing samples - Go behind the scenes with Banana Republic Summer 2016 Walk into any Banana Republic, and you’ll find a variety of timeless classics, unique prints, beautiful embellishments and flattering fits. But these polished pieces didn’t all start out that way. Each shirt, pant, dress, sweater has a story — traveling through multiple iterations of seams, trims, fits and sometimes even fabrics before the product’s transformation is complete, and finally adopted into the BR line. A few short months ago, these pieces were patterns and ideas — only just being shaped into early cloth prototypes... https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1456730989660-ZFCM3RKJ1K3QEN1N3N08/image-asset.jpeg writing samples - Not-so-basic blues: Naveen Khanna deconstructs denim Naveen Khanna flips through a large stack of denim in a mixture of blues and blacks. Behind him, the green mountains of Hong Kong rise through the window, surrounded by candy-colored pastel sky scrapers and a series of traffic-jammed roads connecting them. He pauses on an indigo pair to point out the distress marks across the front pockets and zipper — manufactured wear highlights known as feathering. With a glimmer in his eye, Naveen describes how the pair was hand-sanded after it was cut and sewn, and then washed with dye to reveal the markings and their resulting color variations... https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1456730560487-ZWP830Y0FD64A1XYG692/image-asset.jpeg writing samples - An American photographer and explorer, in Gap Scrolling through his photography portfolio, you’d never guess Ruben Hughes first picked up a camera just a little more than a year ago. Or that he’s managed to succeed so spectacularly — producing portraits of places that are at once beautiful and haunting — all without any kind of formal training. But then again, the man is motivated. The self-described American photographer and explorer — who also works as a Global Community Manager for Gap brand — is a photography addict. Whether hopping on a red-eye flight to race across the country for a single weekend, or simply dedicating time to roam through his homebase of New York with his camera, almost all of Ruben’s off hours are spent chasing the perfect shot. It’s fair to say that he’s packed years of self-training into 15 short months... https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1456730839926-E8ET9G9232ERSOFE6X92/image-asset.jpeg writing samples - Gap Tech’s Gerda Hurter explores life beneath the waves Although Gerda Hurter grew up loving the mountains, she is drawn to the depths of the ocean. The Senior Business Analyst with Gap Tech is also bent on capturing those depths — and the abundance of marine life that inhabits them — with her camera. But her beautiful, colorful photos don’t reveal the inherent difficulties of underwater photography... https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1456731067549-6L8HL0NPDGG5X6KEVHKC/image-asset.jpeg writing samples - #LoveWhatYouGive: Last-minute gifts to love Every year, Sarah travels from San Francisco back home to Chicago for the holidays. But she doesn’t check items off her shopping list until after the plane touches down in the Windy City. 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Right now, you’re probably wearing at least two items made of cotton. Doris and Don Fisher opened the first Gap store in 1969 with a simple idea: to make it easier to find a pair of jeans. Gap Inc.’s denim offerings, past and present, are largely crafted from cotton. So are the shirts, dresses and other cotton-based staples currently available across Gap, Banana Republic and Old Navy. Sixty percent of the fabric Gap Inc. uses is cotton... http://www.brookeis.me/brand-creative-direction daily 0.75 2025-11-14 https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1474302973031-1AYLROUTAI5RKMF88LJU/ezgif.com-optimize.gif Branding + Creative https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1521743707781-CBJSK2XPH1B93Z12IFJ9/gap+inc+equal+pay+day+2017.jpg Branding + Creative - Gap Inc. employees unite for equality https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1521753216881-ICUTPBPH7GBXR1U6PVZ3/CloseThePayGap.jpg Branding + Creative https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1521753862488-682JEIXSU6T9JAO6L8ZV/static1.squarespace-4.jpg Branding + Creative https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1521756009263-Z9PIURHBHL9OZZ2DBJY5/fauxnique_cindy.jpg Branding + Creative 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https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/54b37428-af93-4227-987e-dd83146d091c/Frame+3.png Branding + Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/c96dbda9-72d8-43e6-9d46-09e5d680e661/Frame+1.png Branding + Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/5a2f1a61-b757-4657-8840-e1f5b4df1b28/Strip_v2_Twitter_1500x500.png Branding + Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/d2227227-4a72-49b7-a884-cd91cdd43f99/Membership.png Branding + Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/8087481a-ba42-4bd7-845c-5d08eed45f0a/Frame+4.png Branding + Creative - Make it stand out In addition to overall branding, I created a few social media images promoting individual episodes. http://www.brookeis.me/product-ux-design-strategy daily 1.0 2025-11-14 https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1521749200401-WBYDHRDETM2B6F8EUDZK/gapinc_mobile_phones_HOME.jpg Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1523077106078-DTVW75EQDQJ952QAN5IB/mobile_template_options_v1-2.png Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1668727704832-7ZYRHX5MYA8CX7TZIYI8/Level+2+-+V2.png Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1668742440929-X4L18WZIZ543G24ZXNF9/north-star-vision.png Product Design + Strategy 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https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/fb1611e8-7204-429d-8a99-a9bfce80a3c6/Figma+prototype Product Design + Strategy - Goodreads on Kindle e-reader Our new, customer-focused vision for a streamlined Goodreads app for e-reader. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/59b587c0-d5ec-48f5-85d3-66d61cee79cf/Desktop%26Mobile_Background.png Product Design + Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/e5ad4a00-5f39-4112-ac6d-9eb0b0b630c1/Ideation-Collage.jpg Product Design + Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1668747198996-UEU6WT6PCNQDX0OA3GC0/E63C606C-2886-424B-A4BE-E02324F2AF60.JPG Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1668747215216-1QREQ9EWWQND6P5YO38G/6FBD47D7-CECD-42FE-B3B2-786967EDD107.JPG Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1668747628417-LZGR2GRJDQC8HE4UWDV9/Frame+1.png Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/a732f7e4-1a8d-48fd-bc1f-62ae8bc600e3/0.png Product Design + Strategy - Make it stand out In the design “war room,” clockwise from top left: me; designer Seth Goldstein; head of design Brett Ryckman; head of product Brian Rosenblat. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/974a8e9b-da99-4aa1-9d89-f19296a22907/Copernicus%402x.png Product Design + Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/f63dbf5c-0e44-45f7-a58a-4d454dad470c/Product+Overview%402x.png Product Design + Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/0d738d4b-1494-4ef0-9f49-5521f0721045/Headlines+Copy%402x.png Product Design + Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/df844698-7b28-4c2c-af47-242f6318b3f4/Body%402x.png Product Design + Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/8c826b65-e2b2-4ee3-84db-63983cf5e860/Typography+-+Home+Copy.png Product Design + Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/2a3681b6-9d98-4dac-b580-361f3b930067/Screen+Shot+2022-11-29+at+10.36.11+AM.png Product Design + Strategy - Make it stand out Giveaways on desktop https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/a8364474-a4cd-4045-923e-7749d12250c0/giveaways-old.png Product Design + Strategy - Make it stand out Mobile web https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1669746643852-4F12649FORD8AKQILE5J/giveaways-default.png Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1669746643799-O73FAA7U7A0PZVPEOX29/giveaways-selected.png Product Design + Strategy https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1669853277935-8FQ6K0SJ0KHXNIG4SDKU/chips-old.png Product Design + Strategy 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(Also used similarly on Android.) http://www.brookeis.me/writing daily 0.75 2022-11-18 https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/1455690635977-JW515PSYC6QBFJPKFXHR/Gap_craft_hero_Naveen_denim_1.jpg Writing http://www.brookeis.me/about daily 0.75 2025-11-14 https://images.squarespace-cdn.com/content/v1/52d1b516e4b07de208f5d09a/9eaf5d17-9871-4293-b117-647e9ee201a6/BrookeGinnard.PNG About - Make it stand out Whatever it is, the way you tell your story online can make all the difference.