This design-led, 6-month project’s mission was to envision a bold new direction for Goodreads that would re-center our product on our passionate customers. As 1 member of a 3-designer project team, I dove deep into customer research and analysis, organized cross-functional design thinking and ideation sessions, created wireframes and high-fidelity UX designs, and created and presented a prototype that ultimately swayed our organization to shift our roadmap.
I created the first iteration of Goodreads’ new book page as a part of Goodreads’ north star vision project.
[DETAILED WRITE-UP WITH DESIGN VERSIONS IN PROGRESS]
Book discovery is the rationale for Goodreads’ existence as a company, and it’s important to customers and the business.
I audited the Goodreads discovery experience across desktop and iOS, while another designer audited Android.
Our goal was to create a comprehensive visual archive of discovery experiences to help identify themes emerging from patterns of pain points and opportunities within 3 different modes of discovery:
Direct discovery: I’m looking for a specific book
Indirect discovery: I’m not looking for a specific book, but there are genres, topics, or other characteristics that are guiding my search
Unexpected discovery: I hope to stumble across an interesting book
