About

I'm a brand and product designer, content creator and art director who's enthusiastic about crafting thoughtful, engaging experiences that delight customers and elevate brand storytelling.

I believe in designing experiences for the people who use them, and advocate for design and content decisions that make it easy for people to use products intuitively.

I’ve led branding work for Goodreads, Gap Inc., and the SF Bay Guardian — successfully advocating for and managing these projects, while also taking a lead role in crafting brand strategies, logo redesigns, and holistic brand style guidelines.

My path from journalism to product design has positioned me to look at experiences through different customer lenses, and craft content design strategies that strategically address various stakeholder needs while, most importantly, addressing customer needs.

Want to make something together? Email me at brooke.ginnard at gmail.com.