• Product Design + Strategy
  • Brand + Creative Direction
  • Writing
  • About

Brooke Ginnard

  • Product Design + Strategy
  • Brand + Creative Direction
  • Writing
  • About

I’m a storyteller at heart. Click through for samples of my written work.

Featured
5 ways to think about mental health in design
5 ways to think about mental health in design

At this point in time, if your product doesn’t take mental health into consideration, your product isn’t considering people.

We all know how stressful life has been recently. But what may need more emphasis in the design world is that aside from poor design causing frustration for customers, ambiguity can also trigger and compound anxiety.

Product designers frequently balance multiple considerations about customers while creating new experiences, but what’s not often talked about is the impact our work can have on people’s different mental states…

The craft of cashmere: Banana Republic partners with Scotland’s famed Todd & Duncan mill
The craft of cashmere: Banana Republic partners with Scotland’s famed Todd & Duncan mill

Deceptively green at a glance, the rolling hills that envelop the heart of Scotland are a mix of highs and lows — the grasses a blend of greens, golds, browns, oranges dotted with purple wildflowers and white sheep. The clouds also add to this effect — a dramatic blend of whites, grays, browns constantly mixing together to diffuse light and rain over the autumn landscape, parting every so often to reveal the sun.

This rustic blend of natural colors is reflected at famed Scottish cashmere mill Todd & Duncan, where pigment specialists take inspiration from Scotland’s countryside to give new life and color to the finest quality cashmere fiber — painstakingly cared for and crafted into the world’s most luxurious, sought-after cashmere yarn...

BR’s Michael Castellano dreams in prints and patterns
BR’s Michael Castellano dreams in prints and patterns

Take a look around you: Is there a wall nearby with an interesting texture? Are the tiles beneath your feet in a particularly colorful mood?

Michael Castellano could make a print out of that.

In fact, he wants to! The Banana Republic designer for men’s prints is inspired by anything and everything around him. Walking through his New York subway station, he’ll stop to ponder how his BR team could decompose the tiles on the wall to create an original geometric pattern. When hiking, he’ll venture off trail to snap photos of tree bark...