• Product Design + Strategy
  • Brand + Creative Direction
  • Writing
  • About

Brooke Ginnard

  • Product Design + Strategy
  • Brand + Creative Direction
  • Writing
  • About

The treat sheet

I love this cover. It popped out of the stands. It's fun, summery, sweet, and really makes you want an ice cream cone. AND it was easy to make. 

Step 1: Find adorable photo of little girl eating an ice cream cone on your photo subscription service; realize that you have to find a way to use this image.

Step 2: Purchase a delectable ice cream cone from a local company that you want to feature in an upcoming food issue. (In this case, it's two scoops of lemon cookie and strawberry ice creams on a waffle cone from Three Twins — still highly recommended.)

Step 3: Hold cone, and have a partner photograph it.

Step 4: Eat ice cream. (My favorite part.)

Step 5: Use Photoshop to substitute the original boring ice cream cone with a photo of your delicious, locally made, publication-reviewed ice cream.

Step 6: Add a pink background, a snazzy headline font (yes, that's sail), and a subhead in a colorful geometric shape.

Boom!

tags: SF Bay Guardian, cover, Photoshop, sail
Thursday 06.12.14
Posted by Brooke Ginnard
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