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Brooke Ginnard

  • Product Design + Strategy
  • Brand + Creative Direction
  • Writing
  • About

Burning Man jumps the shark

As soon as the phrase "Burning Man has jumped the shark" started being thrown around earlier this year, an image of the man on waterskis popped into my head, and I campaigned for SF Bay Guardian editor / Burning Man author Steven T. Jones to write a cover story.

I felt like a collage lent itself really well to the surreal image I had in mind, as well as the basic logistics of the festival itself — people and art appearing in and then eventually disappearing from the desert, leaving no trace.

I scoured a small collection of magazines for a mix of desert and ocean hues, and tore those pages into smaller pieces that focused on color and pattern, leaving behind only a hint of the original image. I then arranged those pieces on my living room floor. Instead of gluing them down for a more manicured look, I let the pieces curl and create depth and shadows.

After photographing the physical collage, I used Photoshop to insert images from Burning Mans past into the desert portion. I also used the software to add a man on skis, and a shark for him to jump over, à la Fonzie. 

Collage using torn magazines, AP file photos, and clip art.

Collage using torn magazines, AP file photos, and clip art.

tags: SF Bay Guardian, cover, collage, Burning Man, Photoshop
Tuesday 08.19.14
Posted by Brooke Ginnard